I'm exploring the tools and resources that
Dove (body products) offers through their Self-Esteem Fund for girls.
A few years ago, Dove launched their Campaign for Real Beauty. Even if you aren't familiar with the details, you may have noticed their commercials featuring woman of all ages and body types. Or, you may have seen their powerful one-minute films on beauty standards and the media. The campaign promotes real beauty at all ages, and their Self-Esteem Fund focuses on the challenges facing girls and young women. These challenges are considerable.
In the tween and teen years, a girls' confidence is rocked. Girls may question their self-worth on a daily - if not hourly - basis, and they may not recover their self-esteem until their twenties or thirties. What would you tell your 8yo self, your 13yo self, your 20yo self? You look back and see a bright, beautiful girl who has all the right pieces to grow into an accomplished woman with strong relationships and healthy self-worth. But the road is
tough.
Dove reminds us what our daughters see every day.
Onslaught.
My own interest began with a general awareness of the Campaign through various media outlets (television and print ads, short-films, etc.) and through the studies conducted on girls and self-esteem - charting sobering results. I finally visited the site to see what it was all about.
I have two girls; the older is 9. I searched for something that we could do together, and the site pointed me to the True You workbook. I printed the book - about 30 pages, designed for girls ages 8-10, with quizzes, fill-in-the-blanks and reflection questions - and brought it home to my daughter. In just the first two pages, I discovered things about her I didn't know. We're not rushing; we're filling it in a few pages at a time, chatting, and stopping when we feel like it. We're enjoying it.
After downloading the workbook, I swam around the site a bit more and got lost. Dove's campaign has a lot to offer, but the scope is not completely apparent in the site's navigation. To get started, I made a map. Drive around!
THE SELF-ESTEEM FUND
The largest component of Dove's Campaign for Real Beauty is the Self-esteem fund,
developed to help free the next generation of girls from self-limiting beauty stereotypes. The fund leads studies, develops workshops and resources for girls and mentors, and partners with national organizations, like the Girl Scouts, to build and spread their work.
Movement for self-esteem (directs to:
www.dovemovement.com)
The Dove Movement is a network committed to improving self-esteem. It's the community component - women and girls getting together, organizing workshops, and creating safe open spaces for discussing the challenges girls face.
To join the movement, you provide your name, email, zip code and age. Dove keeps you up to date, via email, with local events and current resources. The only other information you enter is optional: "What advice would you give your 13 year old self?" You're allowed 125 characters - slightly less than a tweet.
The site offers
Guides for Moms and Mentors, and
Find a local organization (for example, Girl Scouts offers the programs Uniquely ME! and It's Your Story - Tell It!). You can also see the words-of-advice contributed by other women who have joined. A favorite, for example:
People have shorter memories than you think & it's really not that serious anyway. Just enjoy life & live to be happy.
Real Girls, Real Pressure: A National Report on the State of Self-Esteem
Dove funded a large and oft-cited
study on the state of self-esteem in girls. The study collected data from across the country and around the world. The findings are summed up in the national report, but you can also view key findings by city. I'm from Atlanta; my husband is from Dallas, and we are raising our girls in Brooklyn. I took a look at all three. Really, no one city or region is better off than the next. By age 9, self-esteem starts declining and by middle school it takes a nose-dive. Girls learn not to stand out for academic prowess, and the best way to make it through is to blend in. They depend less and less on family relationships to buoy them, and they fall prey to eating disorders and destructive behavior. It's easy to feel saddened and overwhelmed by the challenges facing this group of girls. But if you see them individually, if you have some in your life, you know you can help usher them through.
Girls Only
This section is the fullest and most interactive. It offers a variety of self-esteem tools for girls, including quizzes and personalized resources.
Girls 10 and under are automatically directed to the True You workbook and mother's guide. Girls 11-16 are prompted to take a
5-question quiz. Given their answers, Dove suggests a personalized suite of tools.
To give it a whirl - I selected the quiz for 11-12yo, doing my best to answer as my 11yo self. I was recommended these three tools: The Mood Manager, How do you Really Feel about Yourself, and Image Manipulation. Clicking Mood Manager resulted in an "error" screen (unfortuantely, I've found quite a few of those as I've tried to navigate deeply into the site and resources). Clicking "How Do You Really Feel About Yourself?" took me to a 10-question quiz. At the end of the quiz, I was given some advice - really good advice!
Clicking the third tool - "Image Manipulation" brought me to a fun little exercise in which I was presented with a series of 10 images (of women's faces or bodies) and asked whether the image was real (True) or manipulated (False). After each selection, it showed the real image side-by-side with the manipulated image.
At the end of the quiz, you can choose to watch "Fabricating Beauty" - a short film showing a teen girl and teen boy being styled for a photoshoot. The film shows that seemingly impossible transformations are possible with enough styling, make-up, lighting, camera-work, and digital manipulation. The side bar reads: "Time for a Reality Check! The next time you catch yourself thinking 'I wish I looked like her,' you're probably not alone. There is a very good chance these cover girls are thinking the same thing! Visually enhanced photos may be the new norm, but you don't have to buy it!?"
The suite of quizzes was well crafted. An 11yo would feel comfortable with and enjoy the sets of questions - they are short enough to hold her attention; they introspective but not overly serious, and they conclude with a positive message and additional resources.
Downloads
Here you can
download the True You workbook (for 8-10yo girls), and guides for leading workshops for 8-17yo girls.
Inside a Dove Workshop
One of my favorite aspects of Dove's initiatives is the workshop series conducted by Jess Weiner. She asks questions and moderates discussions among tween and teen girls. Definitely view some of the workshops if you are considering leading a workshop or to simply hear what girls are saying, thinking and feeling.
Articles and Videos
The Articles and Videos section houses all the Dove films (including the powerful Onslaught and Evolution), the results of the Dove Global Studies, articles about self-esteem, and
Jess Weiner's workshop videos. The workshop topics are Self-Esteem (17min), Media Influence (17 min), Shaping Beauty (12min), Communicating (8min), Self-Esteem Tool (6min), and The Promise (10min).
The easiest place to start is with the videos; they are short and well-done. As my daughter and I continue with the workbook and other resources - we'll share our experience here, with you!